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Stop Focusing on Lead Generation!

When it comes to marketing your business, is there a constant battle in your head (and your marketing department) between brand awareness and lead generation? The struggle is real—even if you buy into the idea that your brand’s message is important, in practice, it’s often hard to allocate manpower and resources to something that won’t […]

What is mindshare? Mindshare summarized by mindshare marketing agency CMDS.

Mindshare = being top of mind whenever someone needs your products or services There are various tactics used by a mindshare marketing agency in the world of advertising, marketing, promotion and branding. Doing as much as possible not positions your brand as a leader in it’s space, but captures a small piece of the buyers […]