Companies with sleek websites from a professional web design company have high conversion rates and more return visitors.
Almost every business has a website, but how many of them would you describe as ‚Äòsleek’? Here are some thoughts on how sleek website design can make you stand out from your competition.
Having no animation, or interactive features such as video, on your web pages makes them less sticky, leading to less time spent on the site and less return visits. On the other hand, having too much happening on a page, or causing visitors to wait too long to get to the information they came for, is likely to drive them away.
A skilled web design company knows how to build sleek websites that engage visitors by using interactive features sparingly, piquing visitors’ interest without being overwhelming or distracting, and ensuring that your message ‚Äì what visitors would gain from your products and services ‚Äì is clear.
Sleek website design encompasses much more than just appearance. The benefits of doing business with your company should be reflected in every aspect of your website, from navigation to content.
- Intuitive navigation designed by a professional web design company makes it easy for visitors to find what they’re looking for and leaves the impression that your company will be easy to work with.
- Anticipating your customers’ needs by providing them with an FAQ page or product reviews helps instill confidence and encourages informed buying decisions, leading to greater customer satisfaction
- Having your web design company include your contact information on every page of your website suggests that you are approachable and encourages customer interaction that can lead to a purchase.
- Updating your content with relevant information on a regular basis demonstrates that your company is active and up-to-date; this also helps you rank higher with search engines.
More effective than plainer sites, and much more than myriad fancy effects, sleek websites are more subtle but no less eye-catching than your competition’s over-the-top web pages, and are one of the best ways to successfully promote your business.