Element 1 of a successful social media campaign: The Plan
First things first. Before you do anything else, you need to establish your goals for the campaign. After all, how can you successfully move forward if you’re not even sure where you want to end up? Assess your brand’s needs to figure out what you hope to achieve from the campaign—are you looking to spread brand awareness? To promote an event? To drive more traffic to your website?
Once you have clearly defined your objectives for the campaign, you can strategize how best to leverage your social media options to help you achieve them.Help Me Plan »