| Corporate address | 265 State Route 34, Bldg 2 Colts Neck, NJ 07721 |
| Mailing address | P.O. Box 162 Middletown, NJ 07748 |
Prior to becoming one of the most successful loan officers in New Jersey, this client was looking for ways to gain credibility and grow his brand’s awareness from his social media account. After noticing that other loan officers were building their brands in significant ways through social media, he understood that if he didn’t get his Instagram presence in order, he’d be left in the dust. His problem? He was much better at selling mortgages than he was at building an Instagram presence.
First, we had a two-hour strategic planning session with the client and learned everything we could about his business. Why did he become a loan officer? What is his company’s mission? How did he want to be perceived by his clients?.
Next, we took the information that had been gathered in order to enhance the entirety of the client’s Instagram account. We revamped all of their creative assets and established clear, consistent branding. Next, we fully optimized the account from their profile photo and description to their outbound links and feed history. Lastly, we created a digital content strategy that utilized his best-performing media assets in order to work with the Instagram algorithm and give him the best engagement and activity possible, therefore increasing his online presence.
Next, we put our Maven Growth Method into action.
Over the course of 6 months, this client’s Instagram followers increased by 498%, and those followers drove 23% more traffic to his site. As a result of our efforts, there was a 66% increase in new users to his monthly webinar averaging 70 people a month! He also saw 93 registrants to one of his biggest events, the Homebuyer Seminar. Instagram became a reliable marketing tool for him and his Instagram presence has led to a number of opportunities since establishing himself as a social media influencer in the mortgage space.
Book your free 30 minute Strategy Session NowBfi has always had a great reputation for being the most successful commercial furniture company in New Jersey and New York. However, Kate was looking for ways to gain brand exposure and grow their marketing efforts overall because referrals were not enough to build the business. Not only was she seeing a decline in prospects but their corporate dealers were looking for clients to start improving their marketing efforts with a company-wide point system that incentivized businesses like bfi to push their products. She understood that she had to embrace marketing like organic social media in a more aggressive, targeted way. But how? As CEO her focus was to establish a strong foundation with all the new changes and she didn’t have the time or knowledge to take on the marketing herself. She was also very unhappy with the current efforts of her in-house marketing team and knew it was better to outsource the work to professionals who really understood what needed to be done.
The Process
Kate and her leadership team joined us for a 2-day strategic planning session where we learned everything we could about their business goals and current market position. We asked a series of questions that helped us and them understand bfi’s positioning. Their strengths, weaknesses, threats, and opportunities were now on the table and ready to flourish.
After our initial meeting, we took the information that had been gathered and evaluated what marketing tactics would serve them best. As experts in social media, we knew there were vast opportunities they were missing because of their lack of social engagement. So, taking their existing branding, we designed and created a library of branded creative assets to establish clear, consistent branding when used in social. Next, we fully optimized the account in messaging, outbound links, branding, and more. Lastly, we assessed the best creative assets and most effective engagement strategy to use for their account, focusing on aesthetics and dealer relationships. Using our vast knowledge of the Instagram algorithm, we devised a plan to engage, post, and utilize best-performing media assets in order to boost their Instagram presence by 100%!
Next, we put our Maven Growth Method into action.
The Results
Over the course of 6 months, this client’s Instagram followers increased by 43%, and those followers drove 43% more traffic to his site. As a result of our efforts, there was an 81% increase in new users to their site! There was also a 26% increase in time spent on-site, meaning that we were successful in driving relevant users to their website. Instagram became a reliable marketing tool for bfi and their Instagram presence has led to a number of opportunities since establishing a consistent content strategy and implementing a daily engagement strategy.
Book your free 30 minute Strategy Session Now
