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Did you or the agency that built your website consider the exact personas that we’re using your website when designing, developing, and creating the messaging?

Did you or the agency that built your website consider the different phases of the buying lifecycle when building this website?

Outside of your website being responsive, was the organization of content planned for a better mobile experience?

When building your website, did you plan out multiple calls to action and how to get people to interact with those specific action items?

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Is your website responsive?

Published Feb 8, 2013

What is responsive web design?

Provide an optimal viewing experience

2013 is predicted to be the year of responsive web design. But what does that mean? Most of us know how over the past few years, the way we access websites has changed dramatically. While in the past, the majority of a website’s visitors would access a site from a computer, now a staggering number are coming from tablets or smartphones. Instead of designing websites (or mobile apps) that are specific to a device or platform, Responsive Web Design allows you to create one website that determines the resolution of the device it is being shown on, and adjusts the site accordingly.

The goal is to provide an optimal viewing experience—easy readability and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. We use CSS techniques and design principles, including fluid grids, flexible images, and media queries to deliver a quality experience to your users no matter what size their display.

Is your business (and website) ready for this dramatic change?

According to a recent study by Google:

  • 94% of smartphone users have searched for local business information
  • 57% of smartphone users wouldn’t recommend a business with a website with a poor mobile experience
  • 40% of those people turned to a competitor’s business after a bad mobile experience

The time is now to upgrade your site. Be Responsive!

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