As a NJ SEO company, we hear a lot of talk and get questions about whether businesses should use YouTube, Vimeo, Viddler, or one of the services out there for video hosting. There are pros and cons to all of them, and first I am going to talk about YouTube and Vimeo.
YouTube vs. Vimeo
Just to say it up front, Vimeo is typically frowned upon for business use even though it provides a nice platform for video hosting. This is not such a bad thing because Vimeo only has around 17 million unique monthly visitors, whereas YouTube has around 450 million unique monthly visitors. As a business, you can reach many more potential clients or customers via YouTube than you can through Vimeo, and being that YouTube is owned by Google and is regarded as the second largest search engine in the world, your video is more likely to show up higher in the Google search universal results from YouTube than it would from Vimeo. Vimeo, because it is not really meant for business use, is not the best tool for advertising your brand. To sum it up, for almost all businesses, go with YouTube over Vimeo.
Benefits of YouTube
Any NJwill tell you that YouTube is a great way to gain exposure with marketing, commercials, and blog content. We have found that having your video on YouTube with a link pointing to your website or blog underneath, and embedding the video on your website helps tremendously with the power of the link and with generating traffic. The chances of your video being found on YouTube itself and getting views are very high, and the link pointing to your site or blog below the video will gain strength and help you gain ranking in a Google search. Moreover, the YouTube video embedded on your site gives you the means to appeal to those that are already on your site. YouTube is also free, but there are some limitations.
YouTube Limitations: Along Comes Viddler
Though YouTube can accomplish a lot, when you want to move into having private videos that are only available to specific people, you run into an issue. YouTube limits private videos to only 50 people and they have to have their YouTube IDs typed in, which is extremely tedious and impractical. Also, YouTube restricts the length of videos typically to 10 minutes. We are athat recommends Viddler to answer this problem. A Viddler Business account is $100/month, and it allows the user to have unlimited videos, unlimited video length, analytics, CMS integration, private video sharing, and much more. If you are making professional videos that are only available to existing clients and customers, and you want to keep them that way, Viddler is a much better choice than YouTube. Viddler also integrates with social media much like YouTube with even more customized settings, and it is superior to much of the other services out there.
Perspective of a NJ SEO Company
The answer from the NJ SEO company: The most important thing here is to consider your niche and what you are trying to do with your videos. In a case such as having some public videos for marketing and advertising your brand and having some private videos that are exclusive to your clients and customers, a joint approach is probably best. YouTube can be the medium for the public videos since they will get the most exposure and generate the most traffic to your site, and Viddler can be the medium for using the exclusive videos that are higher quality and private. With a joint approach, you can gain the exposure you need while accomplishing the privacy you need for your higher level videos.