If you want to be found on the Internet by your potential customers, you must take steps to ensure you are optimized and putting your business in the best possible position to succeed.
People in the online marketing industry know the difference between paid and organic search, but for those of you who do not, paid search is when a company pays to be listed at the top and sides of search result pages. These advertisements land at the top and sides when a certain key phrase(s) are used to conduct searches through the search engine. For example, on Google, the paid search results show up in a shaded box at the top as well as on a side bar on the right side of the screen.
Organic search results are below the shaded box of paid results. Organic search rankings are based on content quality, the relevancy of keywords strategically placed throughout the site, quality inlinks, and a slew of other elements. A website that wants high ranking results on organic searches must keep a few things in mind:
It is important to generate a list of keywords or key phrases you want to be found on (the more specific the better). After you have done that, you must put those keywords and keyphrases throughout the content of your site. Properly embedding keywords/keyphrases into the site code and body content will help search engines to place your site higher on specific results pages based on the query. The more relevant content you have for a search engine to find, the greater the odds of your site being ranked high in organic search.
In-linking is also very important. Linking with other relevant and reputable sites in the same field will give your site more “link juice”. The better the links, the more link juice you gain, and the higher you will rank in organic searches. This is the backbone to all good SEO practices.
Organic rankings are trusted more often by consumers. Consumers feel a similar way about organic rankings as they do about getting a recommendation from a stranger about a great restaurant over the recommendation of an advertisement from the venue in question. Consumers often feel organic rankings are less biased. With that being said, this is not the case for everyone, and there are still benefits to paid search.
Regardless of your strategy, creating a successful web presence for your brand is important. If you can get ranked on the first or second page, your chances for success grow exponentially. Using effective search engine optimization techniques can help you reach customers you never thought possible. CMDS is an industry leader and can help you grow and market your brand. Call CMDS to get started today.
This issue’s interview with a subject matter expert revolves around search engine optimization. Chris Mulvaney is the brains behind CMDS, an award-winning marketing, website design company and SEO agency that helps businesses generate more qualified online leads. Reach him at (732) 706-5555 or visit cmdsonline.com.
Q1. Some company told me they could get my site listed on the first page of Google for only $75. Is this true?
Unfortunately, we hear this all the time, and it is absolutely false. Companies claim they can get you placement on search engines for a cheap price, but in fact it is impossible for anyone to guarantee search engine placement. You might be there for a minute or two, but even that’s doubtful. Search engines like Google and Yahoo update their databases constantly, and with thousands of websites getting submitted daily, rankings shift all the time. SEO success depends on many factors, including persistence and trial and error. There’s no one magic formula that works across the board.
Q2. How much should I budget to get to the top of the search engines?
Rankings depend on a whole host of things – your industry, your competition, the keywords you target, and even the way your website was built. How many pages does it have? When were they last updated? Was the site programmed properly? Are elements like H1 and meta tags in place? Did you include keywords in your footer? Factors like these determine the level of investment required to boost your traffic. Like almost anything else, the more you spend, the more you’ll see in return. It’s very easy to spend $2,000 a month or more to get page one rankings.
Q3. Why doesn’t my site doesn’t show up on search engines?
Much of this goes back to the question above: how your site was programmed, its content, page naming conventions, image alt tags and link title tags. Once the basics are in place and your site is optimized, you need to market it to gain the highest possible organic placement on major search engines.
Basic marketing starts with identifying and analyzing keywords based on volume, relevance, your goals for the site and what the competition is doing. At the end of the day, it’s all about ROI – using online marketing more effectively to drive a steady stream of qualified leads in your direction.