Improved ROI, Low Cost – Thanks SEO!
How will you spend your marketing dollars in 2012? If you are in-line with Fortune 500 companies, then your spending will shift to social media, SEO, an increase in funding for your email marketing campaigns and the addition of mobile marketing. Does this mean abandon your print marketing and direct mail completely? That answer will depend on how your 2010-11 numbers have been doing. If print and direct mail have been working, then keep them, but by 2013 you may feel a little left behind as these methods are being antiquated by a push to all-web-campaigns. Low cost, maximize results; that’s what internet-based marketing campaigns provide and that means tighter cost control, improved ROI and increased efficiency.
SEO and Mobile SEO is King
What will be the driving trends in 2012? In this tumultuous economy, consumers now treat the internet as a staple utility and cable television as a luxury. This points to television advertising campaigns dropping and those funds being put into better SEO for online campaigns. The same is true for B2B. If you want to reach someone nowadays, the best way to do that is through online means. Websites, emails, texts; they reach your customers in their home, their car, and the office. Web-based campaigns also produce faster results that are easy to quantify directly.
In 2012 more advertising dollars will be spent on social media marketing than ever before. Why social? The biggest reason for increasing social media marketing budgets is the near eradication of lost opportunities. The internet is on 24/7 and if you are a B2C or B2B, your customers are online. With the right SEO, web presence and social media campaign, your customers will always be able to find you or find out about you. No other type of marketing makes that possible.
Proven Results? Yes, Please.
Expanding social media and digital marketing in 2012 means ditching print and spending on amazing SEO – this means SEO with proven results. This means, not SEO that is from a fly-by-night, but from a professionalthat knows how to integrate SEO with social media and has developed strategies that produce measurable ROI, increased traffic and lead generation. Marketers are aligning their objectives and allocating their dollars with high powered SEO because social marketing and SEO have become so tightly woven that they are now inseparable.
Print marketing is nearly extinct and with new marketing tactics in mobile search and organic placement, SEO has become the new go-to venue. In-house SEO can no longer sustain the demand in 2012. Only a professional SEO business has the ability to execute the mid-sized and large-scale campaigns that will be needed to compete in the upcoming year. If there was any question of how much to allocate to SEO, web and social media, then a good guide would be over 50% for 2012 and 15% more than that in 2013 with the addition of video campaigns.
Middletown, NJ (August 13, 2011) –Google recently updated its SEO processes with a newly released algorithm called Panda, and Middletown-based digital marketing agency CMDS is helping new clients quickly navigate the change.
“Google’s Panda update can have a significant impact on your website’s ranking,” noted CMDS CEO Chris Mulvaney. “It radically changes the way engines will search and rank websites – for the first time analyzing quality rather than quantity.”
Google Panda was released on February 24. It was designed to give priority rankings to websites with original, significant content and links, while penalizing those that use duplicate content and link farms (those with numerous links to other websites).
CMDS, a full service marketing agency that specializes in SEO had already embraced the new rules in Google’s updates, always believing it will have a positive impact on consumers, as well as clients.
“The impact of this change is the ability for Google to not only assess the amount of traffic that enters and leaves a site, but also what the quality of that traffic is,” said Mulvaney. “This is a huge breakthrough for our clients who promote their products and services on the Web. The quality of the content on the website more important than ever and companies like ours are positioned to help clients better develop and manage that content.”
In addition to the classic SEO strategies such as building content, embedding researched keywords, and linking to other credible sites, the Panda update is forcing SEO experts to weigh other factors. For example, the overall site experience, as well as how likeable and trustworthy a brand is in the eyes of the consumer.
“CMDS has always worked to create top quality websites for its clients to ensure the best possible results and ROI. The company’s attention to detail and its ability to effectively position and market our client’s brands will help us to move our clients effortlessly into this new age of SEO,” added Mulvaney.
CMDS is an award-winning full service marketing agency, , and dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising, marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company’s web site at www.cmdsonline.com.
Middletown, NJ (July 11, 2011) – CMDS (www.cmdsonline.com) of Middletown, NJ, which specializes in Internet marketing services and web design, has won a Communicator Award for its branding efforts for East Coast Power Systems.
The Communicator Awards are sanctioned and overseen by the International Academy of the Visual Arts. CMDS was presented with the Award of Distinction in the Integrated Campaign – Promotional/Branding category for its entry titled “ECPS Rebrand Initiative.” The company submitted a capabilities flyer, customization flyer, panel boards flyer, switchboards flyer, line card, and folder for consideration.
“We are honored to receive this distinction for all of our hard work on this project,” said CMDS president Chris Mulvaney. “East Coast Power Systems truly benefitted from our efforts and we are glad to both be able to satisfy our clients and be recognized for the excellent service we provided.”
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
Since 2001, CMDS has formulated a successful approach to online marketing that incorporates three key elements. The company offers website design to help clients attract customers with a sleek web site that’s striking and engaging. To get the most out of that website, they offerto get them ranked high on search engines so they rise to the top and outperform competitors to drive sales. They are also a PPC (Pay-Per-Click) management company that creates captivating ads that are rich in calls to action. To date, CMDS has built its business around B to B services as well as real estate, construction and healthcare industries.
CMDS is an award-winning full-service internet marketing services agency with focus in online media, SEO, CRM, design and implementation. Headquartered in Middletown, NJ, CMDS has been offering a full array of marketing and creative services since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company’s web site at www.cmdsonline.com.
When launching or re-launching a website, you often think about things like usability, great copywriting and overall design. You'll talk to your website designers about brand colors and identity, while you'll talk to your copywriters about tone and personality.Read More»
SEO (Search Engine Optimization) and online marketing today go hand in hand. When a company decides to dive into these areas as a way to improve their market reach, it is a smart idea to have an SEO agency that has a history of success.
Expertise of an
When a company first decides to work with an SEO agency to have their message heard online, a major first step is to review the content currently on the company's website. Is it focused? Does it include important keywords that are often searched? Is there a linking strategy in place? It is also a good idea to complete a competitive analysis to compare the search results of the competition. This will help the SEO agency develop a keyword ranking strategy for the company's website.
A keyword ranking strategy is an important part of developing a SEO marketing plan that will focus on organic (also called “natural ” ) search results. If the company is looking for a “jump start ” then that information will also prove valuable if the company would like to have a corresponding pay-per-click (also known as “PPC ” ) campaign.
Implementation and Testing by an SEO Agency
Once a keyword ranking strategy is in place, it is important that the site content reflects that strategy. After that is in place, the SEO agency can track and analyze the analytics and statistics that are gathered after the site is online with the new optimized content. This information can provide valuable insight into how people are finding the company's site and what keywords they are using in their searches. Once armed with that data, the SEO agency can tweak the program as needed.
SEO and online marketing is not a “set it and forget it ” type of program. It requires constant analysis and care. By a company enlisting the assistance of an expert SEO marketing firm NJ NY, they can be assured that the firm will give the campaign the attention it requires for success.
When a business is ready to take the next step in improving their online presence, they may consider an agency that can provide SEO. But what can really be gained from an SEO agency?
What is SEO?
SEO (Search Engine Optimization) is the process of improving the overall visibility of a website in search engines, such as Google, Yahoo and Bing, via natural (also called organic), unpaid search results. There are many facets of SEO, including data search, local search, video search and vertical search for specific markets.
SEO considers how people search for information and what best practices can be utilized to improve a company's website in search engine results. These best practices can include proper site coding, developing optimized site content, inter-page linking, developing a keyword ranking strategy and legitimate inbound linking, to name a few Developing a strong SEO campaign is an important part of improving a website's presence in organic search. It should not be overlooked or considered inconsequential.
How Can anHelp a Business?
An SEO agency has the expertise to develop a SEO strategy for a business, based on their needs and then implement it for maximum success. The algorithms of search engines and best practices for SEO are constantly evolving. As a result, it can prove difficult for a business to keep up to date on this constantly changing information as well as continuously improve upon their skill set to make sure they are getting the most out of their SEO campaign. An SEO agency can take care of managing the SEO campaign for a business and keep their customer up to date on everything that being done, what is proving successful and what requires adjustment for improved success.
SEO can be a complicated and time-consuming process that requires a high-level of knowledge in a variety of areas, including website coding, optimized content development, developing a keyword ranking strategy and working up a linking plan. When a business decides to work with one of the experienced SEO agencies, chances of success are greatly increased.
Search engine optimization is a complicated and time consuming process. Often, businesses do not have the time, knowledge or internal resources to manage this type of work, which is why it makes sense to get help from an SEO agency to develop a plan that makes sense for that specific business.
What is Search Engine Optimization?
Search engine optimization (also known as SEO) is a series of best practices that help promote a business' website so it returns higher in search results. When a business returns in a high position in search results, there is obviously a better chance an individual will click-through to the website and become a customer. This type of work requires much analysis and time. It is also important to note that there is a specific structure and process to SEO. If this type of work for a business' website is done incorrectly, it can hurt the website with the search engines and either damage the website's search engine ranking, or even worse, the site winds up banned from search engines all together. This is why it is smart a business utilize an SEO agency to both develop and implement a smart SEO program that follows all the industry's best practices (also known as “white hat ” ).
What ancan do for a Business
A SEO agency can provide a thorough analysis of a company's website, develop a keyword ranking strategy that makes sense for the type of industry the company is in and, most importantly, a project time line that will not raise questions with the search engines or be classified as “black hat ” (unscrupulous practices) with search engines. The search engine optimization firm in NJ can utilize a variety of different analytics tools to review the results of the SEO campaign on a regular basis to identify what is working well and what requires adjustment. Over time, patterns for site visitors from search engine traffic will develop so the search engine optimization firm in NJ can continue to make adjustments that will help ensure success.
How important is Social Networking? Oursays astonishingly important!
The job of an SEO agency just got even more difficult. With Google’s Universal Search Model implementation and their constant updating of features, it makes the job of an seo company increasingly harder. The most recent plans are to release Real-Time Search. Real-Time Search takes feeds from multiple communities online and displays them at the top of google’s search results page. It displays relevant results that were found within popular social networking communities.
Google states, “Our Real-Time Search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca ‚Äî along with Twitter, which we announced a few weeks ago.”
See Real Time Search in action!
Companies that are not embracing Real-Time Search technology will find it harder to place on search results pages as google will start to rank sites that participate in social networking higher.
Ourcan help you make the most out of your company’s seo efforts
Google’s Universal Search Model has been with us now since 2007. Ordinary Google users may not even know it is there, but SEO agencies clearly acknowledge its existence in the search experience.
If you are one of those who are unaware of Google’s Universal Search, let me ask you a question: Have you ever noticed at the top of Google’s search results page the additional links:
In essence, Google is giving you the option of reviewing your search terms in one of Google’s Alternate Search Tools.
These alternate search tools are called Vertical Search Engines – search engines that focus on a very specific topic. As you may well imagine, the Images link will let you search for pictures that represent your search query. The Videos link will let you review results from YouTube and other video websites.
Vertical Search Engines can be very useful in that they allow you to narrow your search results to the kinds of information that is more to your taste.
Google’s Universal Search Model introduced some of those Vertical results into its main search page.
A search in Google’s main search page for “Michael Jackson” will reveal 3 news stories at the top of its results. Next is two pages from MichaelJackson.com and then two pages from the Wikipedia. After the Wikipedia link, Google shows five pictures of Michael Jackson and five videos featuring Michael Jackson.
Google then presents a number of normal web pages about Michael Jackson, followed by three blog posts about Michael Jackson, and finally eight Related Search Suggestions.
Google is trying to represent information from many of the Vertical Search Engines that it owns. They are trying to give you a comprehensive analysis of the available information online, so that you can more easily find exactly what you are looking to find. Does your SEO agency even know this?
Each search vertical even offers a direct link to enable you to explore the vertical with more gusto. For example, the title “Blog posts about michael jackson”, if clicked, will show you nothing but Blog posts about Michael Jackson.
As someone looking to get ranked in Google, Universal Search is a blessing in disguise. It may be easier to rank for your target keywords in one of the verticals, and therefore, it is entirely possible to quickly and easily rank in a very competitive industry in the vertical and thus gain page one rankings in Google, with very little effort.
Contact CMDS and hire us as your SEO agency