If you want to be found on the Internet by your potential customers, you must take steps to ensure you are optimized and putting your business in the best possible position to succeed.
People in the online marketing industry know the difference between paid and organic search, but for those of you who do not, paid search is when a company pays to be listed at the top and sides of search result pages. These advertisements land at the top and sides when a certain key phrase(s) are used to conduct searches through the search engine. For example, on Google, the paid search results show up in a shaded box at the top as well as on a side bar on the right side of the screen.
Organic search results are below the shaded box of paid results. Organic search rankings are based on content quality, the relevancy of keywords strategically placed throughout the site, quality inlinks, and a slew of other elements. A website that wants high ranking results on organic searches must keep a few things in mind:
It is important to generate a list of keywords or key phrases you want to be found on (the more specific the better). After you have done that, you must put those keywords and keyphrases throughout the content of your site. Properly embedding keywords/keyphrases into the site code and body content will help search engines to place your site higher on specific results pages based on the query. The more relevant content you have for a search engine to find, the greater the odds of your site being ranked high in organic search.
In-linking is also very important. Linking with other relevant and reputable sites in the same field will give your site more “link juice”. The better the links, the more link juice you gain, and the higher you will rank in organic searches. This is the backbone to all good SEO practices.
Organic rankings are trusted more often by consumers. Consumers feel a similar way about organic rankings as they do about getting a recommendation from a stranger about a great restaurant over the recommendation of an advertisement from the venue in question. Consumers often feel organic rankings are less biased. With that being said, this is not the case for everyone, and there are still benefits to paid search.
Regardless of your strategy, creating a successful web presence for your brand is important. If you can get ranked on the first or second page, your chances for success grow exponentially. Using effective search engine optimization techniques can help you reach customers you never thought possible. CMDS is an industry leader and can help you grow and market your brand. Call CMDS to get started today.