Tinton Falls, NJ (Vocus/PRWEB) January 06, 2011
East Coast Power Systems’ President and Owner, Sal Rinaldi, Jr. is extremely proud of his corporation’s new re-branding strategy. Rinaldi Jr., after careful research, chose to employ award winning NJ marketing agency, CMDS, to help him achieve a new presence in the electrical distribution industry. Rinaldi Jr. has invested millions into his new corporate headquarters in Tinton Falls, New Jersey. This state-of-the-art, 120,000 square foot facility has brand new machinery, which allows for East Coast Power Systems to be a global manufacturer and distributor of power supply equipment.
With East Coast Power Systems’ equipment and facility ready and able to meet the needs of the global power supply market, Sal Rinaldi Jr. began focusing on sales and client acquisition, but was lacking print material and a redesigned website that reflected a large, expansive brand image. After years of working with NJ Marketing Agency CMDS, for website design and search engine optimization, Rinaldi Jr. approached CMDS President, Christopher Mulvaney. Rinaldi Jr. asked Mulvaney for his design expertise and marketing assistance to rebrand East Coast Power Systems. Mulvaney states, “Expanding CMDS service offerings beyond a website and search engine optimization for East Coast Power Systems, is the next logical step in our professional relationship. East Coast Power Systems has the capabilities to provide power supply equipment globally and CMDS has the marketing and print design capabilities to ensure Sal [Rinaldi Jr.] achieves his professional goals.”
NJ marketing agency, CMDS has since developed several flyers; each display East Coast Power Systems’ expanded offerings. The flyers show East Coast Power Systems’ capabilities, customization offerings, panelboards, switchboards, and an updated line card. CMDS President Chris Mulvaney and Senior Graphic Designer, Walter Deyo expertly designed these flyers and folder, which neatly houses the flyers. The flyers, website and folder, emulate the global, large scale brand image Rinaldi Jr. was looking for. The color scheme is a rich blue, black, and white. The image present on all marketing materials is an aerial view of United States with white lights emulating out into space.
To further ensure client acquisition, NJ marketing agency CMDS also developed a sales presentation for East Coast Power Systems’ sales representatives to show to prospective clients. This powerful marketing tool concisely explains the business plan and capabilities of East Coast Power Systems. This presentation also explains why a partnership with East Coast Power Systems is beneficial for both parties. At the conclusion of the presentation, sales reps will leave the flyers and folder with the prospect. The print material is professional and memorable leave behind for sales calls.
NJ marketing agency CMDS is extremely proud of the execution of East Coast Power Systems’ re-branding strategy. In fact, CMDS has entered the flyers into the 17th Annual Communicator Awards, which honors excellence in communications. The flyers are entered into the “Integrated Campaigns for Promotional and Branding ” category. Awards are presented early 2011.
About Power Supply Manufacturer East Coast Power Systems:
East Coast Power Systems, a member of the National Association of Electrical Distributors (NAED), is headquartered in Tinton Falls, NJ. Founded in 1983, East Coast Power Systems is a power supply manufacturer that also manufactures custom panelboards, switchgear power systems, utility cabinets and cell towers. They also operate a 24/7 Emergency Repair Unit. Some of East Coast Power Systems’ clients are Mitsubishi, AT&T, and IBM. To learn more, visit http://www.ecpowersystems.com or call 732-739-6400.
About NJ Marketing Agency CMDS:
CMDS is an award-winning online marketing agency, http://www.cmdsonline.com or call (732) 706-5555.and dedicated to generating leads for businesses. Services include website design, online advertising, internet marketing services and search engine optimization. To learn more, visit
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Developing an effective marketing campaign, regardless of the budget size, can be a challenge, especially if a particular product or service is part of an already crowded market. Getting noticed and having a successful product launch can be less of a challenge, however, when working with an experienced NJ marketing agency.
Services provided by an NJ Marketing Agency
If a company develops a new product, it is important to develop an effective marketing campaign. There is often a small window when is comes to “product newness ” and a business will want to take advantage of every opportunity. That is why prior to product launch, a business should start working with an NJ marketing agency so the product's announcement can get as much coverage in the industry as possible.
The NJ marketing agency will first need to understand what the product is and what makes it unique. Whether it is an improvement on an older product or something completely different, that information will need to be noted. This will help develop a profile of the target audience. It is also important to identify the competition and how the product is different and better. This will help the potential customer understand why this new product is right for them and why they should buy.
A Complete Marketing Plan from an NJ Marketing Agency
When the product is ready for launch, there should be announcements on more than the website's homepage. There should be targeted marketing and press releases related to that specific industry, again with the plan of reaching that target market. The NJ marketing agency the business is working with can work to identify the best marketing opportunities for that business and new product so the message is consistent and clear and the brand is well established.
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NJ Marketing Agency CMDS is currently looking for a project manager that will have the responsibility of the planning and execution of all web design, print development and marketing projects. The project manager's main duty is to ensure the success of a project by minimizing risk throughout the lifetime of the project. The project manager will usually have to ask penetrating questions, detect unstated assumptions, and resolve interpersonal conflicts, as well as use more systematic management skills.
Please note that we're looking for someone that possesses ALL of the above skills:
‚Ä¢ Excellent written and oral communication skills – ability to effectively interact with employees and clients via phone, email and in person.
‚Ä¢ Strong working knowledge of Project Management tools.
‚Ä¢ College degree required.
‚Ä¢ Previous direct management of staff preferred.
‚Ä¢ Knowledge of direct marketing and digital media.
‚Ä¢ Goal and deadline oriented.
‚Ä¢ Proficiency on either Mac or PC (both preferable)
Role & Responsibilities of Project Manager:
‚Ä¢ Act as primary contact liaison for employees and clients
‚Ä¢ Consults with client and employees throughout project to ensure customer objectives are satisfied and specifications are met
‚Ä¢ Hold project meetings to update the business owner on the status of the project.
‚Ä¢ Contribute to and/or create business requirements.
‚Ä¢ Manage project through Project Initiation and Approval Process.
‚Ä¢ Mange project budget, allocate resources accordingly while keeping within strict parameters
‚Ä¢ Provide updates to business owners at all stages of the project life cycle.
‚Ä¢ Leads approval process for all aspects of projects.
‚Ä¢ Provide support and trouble-shooting for implemented projects on an ad-hoc basis.
All applicants must submit the following materials to complete the application process:
Please note that no phone calls will be accepted regarding this position. Please email email@example.com with your resume and cover letter. Candidates who do not submit all application materials will not be considered. Medical and dental included.
- Location: Middletown, NJ
- Compensation: 45k-55k
- Principals only. Recruiters, please don’t contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
CMDS, an award-winning NJ marketing agency, is seeking a personal assistant. The successful candidate will be working closely with the company president to assist in all aspects necessary to complete corporate and personal daily tasks and projects. Mr. Mulvaney is looking for a high-energy person, able to excel in a fast-paced environment, with excellent decision-making abilities. Ventures will vary on a day-to-day basis and change constantly, so the successful candidate must seamlessly “switch gears” and dive head-long into different projects on the fly. A goal-oriented and results-driven individual is an absolute must. Some of the many responsibilities will include the following:
- New Business Planning
- Answering phones
- Data entry
- Web-based research
- Blog and Forum posting
- Report creation
- Assisting with personal errands
The successful candidate will posses the following skills/characteristics:
- Proficiency in Microsoft Office
- Advanced organization skills
- Excellent attention to detail
- Excellent written and oral communication skills
- Intimate knowledge of the Internet
- Creative, outside-the-box thinking
- Transportation is a must
Candidates that posses the following skills/characteristics will be highly considered:
- Online marketing
- Agency Experience
- Web and/or graphic design
- Skills in photoshop, illustrator, indesign (or quark), dreamweaver and flash
We’re looking for an individual who has ALL of the above characteristics and is ready to hit the ground running! This position is part-time (20 hours per week) to start, with the ability to turn into a full-time position with benefits rapidly. Initial compensation is $10/hour. Please submit a cover letter and resume to firstname.lastname@example.org. Candidates who do not submit all application materials will not be considered.
NJ Marketing Agency Fact: Studies show that 80%-90% of all customer reviews come from the emails you send customers after they purchase.
Customer testimonials by far are one of the most important items that can be added to a marketing page, according to NJ Marketing Agency. Customer testimonials can give a potential customer the confidence he or she needs to help the customer overcome any remaining resistance to the sales message.
By nature, people are resistant to marketing messages. They question whether a product or service will actually perform as advertised. They question the legitimacy of the company making the offer. They question whether the product or service will really help them solve the problem they seek to resolve.
Through split testing, many businesses have seen sales jump more than 100% simply by adding a single testimonial to a page. Of course, it must be said that your results may be different.
Some people literally assume that any testimonial will lift sales, but that also must be split tested. In a recent sales split test conducted by Mind Valley Labs, it was clearly shown that “all testimonials are NOT created equal. ” In the Mind Valley Labs test, one particular testimonial actually cut sales in half. The conclusions drawn by the Mind Valley Labs marketing team was that the testimonial appeared too high on the page, but more importantly that the testimonial was not targeted to the product demonstrated.
So one should be careful when selecting testimonials to include in a website's marketing copy. Make sure that the chosen testimonials actually add confidence for the sales prospect. If the testimonial does not engender confidence in the brand or product, then it should not be used in your marketing efforts. If the testimonial detracts from the purpose of the sales message, then the testimonial should not be used, advise NJ Marketing Agency.
With these caveats having been explained, a website with a testimonial ‚Äì with the right testimonial ‚Äì will as a general rule outperform one that has no testimonials, according to an NJ Marketing Agency. In many cases, adding a testimonial to a page that has no testimonials will increase sales by as much as 200% to 300%. That is a huge difference in sales performance.
Most NJ marketing agencies appreciate the importance of testimonials in sales copy, but few actually understand how to obtain those all-important customer testimonials.
How to Obtain Testimonials for Use in Marketing Efforts from an NJ Marketing Agency
The perfect time to strike is after a customer has received the product or service. Strike while the fire is hot, so to speak.
If you were to send an email to your customer after the sale, and after the customer has had the chance to utilize your product or service, then chances are greatly increased that the customer will have positive things to say about your product or service.
In fact, marketing studies show that 80% to 90% of all testimonials received from customers are the result of a follow-up email sent to the customer after the sale.
If you want and need customer testimonials to add to your website for online marketing purposes, your best course of action is to speak to your NJ Marketing Agency and have them automate a follow-up system that makes contact with your customer after the sale. Those follow-up emails will serve two very important purposes: 1. To engender further confidence in your company, because it is perceived that you care about the customer's needs, even after you have their money. And 2. It gives your customers a chance to thank you for providing such a wonderful product or service.
When you give your customers the opportunity to praise your product or service and your customers are happy with their purchase, chances are solid that they will give you a positive review. In the multitude of positive reviews you receive, it is fairly easy to uncover gems that you can use for marketing your product or service to other potential customers in a positive manner.
So send that follow-up email after the sale and check all replies to that email address. Within those replies you will potentially find the perfect review of your products or services that will help you increase your sales by 2-3 times in the matter of a single day.
Now that is the power of online marketing at its finest.