Jayeff Construction Management & Development Corp. Taps CMDS to Expand Presence Online and Drive Awareness
Manasquan & Middletown, NJ (March 30, 2011) – Jayeff President Tom Karagianakis knows the power of a well designed and optimized website. So, when his former company Argonaut Builders merged with Jayeff Construction Management & Development Corp. of Manasquan, NJ, he realized the organizations needed help in updating and leveraging their joint expertise to grow their business and target customers where they now shop for services…online.
Karagianakis turned to CMDS of Middletown, NJ, which specializes in internet marketing services and web design, to redevelop Jayeff’s website to showcase their expertise in working with major national retailers like Sports Authority, Marshalls, Kmart and others.
“Jayeff’s goal is to be more competitive on the Web,” said Karagianakis. “Even old line industries like ours are seeing a shift in the way we do business and land customers. For example, we’re moving away from traditional marketing practices like direct mail and targeting our consumers online.”
Chris Mulvaney, CEO of CMDS notes, “It’s no longer just the tech-savvy companies that are moving their marketing efforts online. Now more traditional businesses like plumbers, electricians and construction companies are looking to promote their businesses and drive traffic to their websites as a result of increasing competition.”
Mulvaney also points out that this is where corporate buyers first go to do their research. “You have to go where they eyeballs are,” said Mulvaney.
Since 2001, CMDS has formulated a successful approach to internet marketing services that incorporates three key elements. The company offers website design to help clients attract customers with a sleek web site that’s striking and engaging.
To get the most out of that website, they offerto get them ranked high on search engines so they rise to the top and outperform competitors to drive sales.
They are also a PPC (Pay-Per-Click) management company that creates captivating ads that are rich in calls to action.
To date, CMDS has built its business around the consumer packaged goods, real estate, construction and healthcare industries.
About Jayeff Construction:
Jayeff Construction Management & Development Corporation is a nationally recognized construction company. Since 1987, they have built or fit out millions of square feet of space, from single-use tenants to major ‘power center’ developments.
CMDS is an award-winning full service marketing agency, internet marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company’s web site at www.cmdsonline.com., and dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising,
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From enhanced lead generation to assisting its inside sales team, portable sanitation company Johnny on the Spot has gained multiple benefits from its investment in a site redesign and internet marketing services program.
Old Bridge, NJ (Vocus) July 30, 2010 — When portable sanitation company Johnny on the Spot decided to invest in a new website in 2009, they knew it would be a leap of faith ‚Äî hoping that their largest to-date marketing expenditure would pay off in increased traffic. One year later, they've gained an increase in qualified visitors and much more.
“We went from a very simple site to a more sophisticated, more visible web presence, ” explains Marvin Hyer Jr., the company's marketing coordinator. “It definitely changed the game in terms of our positioning and how we interact with potential customers. ”
The company's new site, launched in July 2009, was a significant change from its predecessor in terms of appearance and functionality. Says Hyer, “The redesign was very different ‚Äî not only for us, but for the entire industry. It was much more advanced than anyone else was doing at the time. ”
Johnny on the Spot worked with internet marketing services company CMDS, a Middletown-based online marketing agency. “Site design was very important to us, and CMDS delivered exactly what we needed. Our business is all about being in the right place at the right time, and the updated site made it much easier for customers to not only find what they needed, but also to reach out to us. ”
CMDS also educated the company on the importance of using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make the new site as effective as possible. “Two months into the new site, we saw a dramatic increase in the number of qualified leads, ” says Hyer. “Fairly quickly, we could see we were definitely more visible online. ”
Year-over-year analytics show tremendous increases in site traffic ‚Äî including a nearly 58% boost in visitors, according to CMDS creative director Christopher J. Mulvaney. “The combination of the site redesign and an online marketing program allowed us to drastically increase Johnny on the Spot's lead production through the website. ”
Reports show 143 leads generated in June 2010 ‚Äî in a single month, reaching close to what the site generated in the entire six months prior to the relaunch.
Says Hyer, “The Internet is now our dominant lead generator. We've seen a definite impact on our bottom line. ”
The site has quickly become a favorite among the company's inside sales representatives. “It's a great supplemental sales tool, ” explains Hyer. “The reps can direct customers to particular areas on the site and show callers exactly what they're talking about to help them choose the right product. ”
The site's more sophisticated design and robust functionality also helps to reinforce the company's brand positioning. “The website conveys Johnny on the Spot's market positioning as a premium solution, ” Hyer says. “It was a major component in our repositioning, and has done a good job attracting the attention of our target audience. ”
But the company knows it will take continued efforts to maintain the site's high levels of ROI. For example, Hyer has recently worked with the CMDS team to add a blog to the site, as well as a section on special events. By keeping content fresh, “we can maintain the visibility we need to be found online, and to keep a steady flow of qualified leads coming our way. ”
About Johnny On The Spot Johnny On The Spot, Inc. (JOTS) began in 1957 with septic pumping, and added portable sanitation units in 1970. Since that time, “The JOTS Difference ” has produced one of the nation's most progressive providers of portable sanitation units with the constant introduction of state of the art facilities, specialty equipment such as luxury, ADA compliant and high-rise units, and the development of service vehicle specifications which are now considered the industry standard nationwide, among other innovations. Johnny On The Spot (www.johnnyonthespot.com) is headquartered in Old Bridge, N.J., and can be reached at (732) 721-3443.
About Internet Marketing Company CMDS CMDS is an award-winning online marketing agency, iinternet marketing services and search engine optimization. To learn more, visit www.cmdsonline.com or call (732) 706-5555and dedicated to generating leads for businesses. Services include website design, online advertising,
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