{inbound marketing}

{Inbound Marketing vs Outbound Marketing}

Outbound marketing is the traditional way of doing marketing. This is textbook marketing that people learn from school. In this method of marketing, the marketer seeks out the potential customers. To do this, he uses traditional methods such as giving out flyers, making cold calls, posting advertisements in the newspaper, TV advertisements, public relations, trade [...]

{What is Inbound Marketing?}

At its core, inbound marketing is an enlightened and 21st century method of acquiring business. Rather than playing a numbers game or the law of averages where huge swaths of time and resources are wasted trying to sell to people who have absolutely no interest in the product by bugging or spamming them enough, it [...]