Middletown, NJ (August 13, 2011) –Google recently updated its SEO processes with a newly released algorithm called Panda, and Middletown-based digital marketing agency CMDS is helping new clients quickly navigate the change.
“Google’s Panda update can have a significant impact on your website’s ranking,” noted CMDS CEO Chris Mulvaney. “It radically changes the way engines will search and rank websites – for the first time analyzing quality rather than quantity.”
Google Panda was released on February 24. It was designed to give priority rankings to websites with original, significant content and links, while penalizing those that use duplicate content and link farms (those with numerous links to other websites).
CMDS, a full service marketing agency that specializes in SEO had already embraced the new rules in Google’s updates, always believing it will have a positive impact on consumers, as well as clients.
“The impact of this change is the ability for Google to not only assess the amount of traffic that enters and leaves a site, but also what the quality of that traffic is,” said Mulvaney. “This is a huge breakthrough for our clients who promote their products and services on the Web. The quality of the content on the website more important than ever and companies like ours are positioned to help clients better develop and manage that content.”
In addition to the classic SEO strategies such as building content, embedding researched keywords, and linking to other credible sites, the Panda update is forcing SEO experts to weigh other factors. For example, the overall site experience, as well as how likeable and trustworthy a brand is in the eyes of the consumer.
“CMDS has always worked to create top quality websites for its clients to ensure the best possible results and ROI. The company’s attention to detail and its ability to effectively position and market our client’s brands will help us to move our clients effortlessly into this new age of SEO,” added Mulvaney.
CMDS is an award-winning full service marketing agency, , and dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising, marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the company’s web site at www.cmdsonline.com.
Google’s Panda Update Changes How Successful Online Marketing is Done
Panda, also known as Farmer, is an update that Google came out with in March of 2011, which reconfigured millions of search results. The changes pushed a number of websites down in the rankings, pushed others up in the rankings, and people have been asking questions surrounding the implications of these changes ever since. Google’s recent SEO updates have left an indelible mark on the web space and will forever change how sites are optimized and rated.
In the ever-changing technology realm, all components are constantly in motion. The only way to survive is to adapt to the rapid shifts that regularly occur around you. CMDS unlike many companies will no longer embark on a one-dimensional approach with clients, which only addresses article writing or link building. CMDS has always championed a multi-faceted approach that uses multiple strategies in a cohesive way to ensure the best possible results and ROI.
An engineer named Navneet Panda works at Google and is making quite a name for himself. He was part of a patent application that found a way to scale some machine learning algorithms. Before Panda, machine learning scalability (a branch of artificial intelligence in which a computer generates rules underlying or based on raw data that has been fed into it) at Google was at level X, and after, it was at the much higher level Y.
The impact of this shift is the ability for Google to not only assess the amount of traffic that enters and leaves a site, but also what the quality of that traffic is. Aaron Wheeler, a blogger at SEOmoz, put this concept into laymen’s terms explaining, “What Google can do is take a bunch of sites that people like more, and a bunch of sites that people like less (and when I say like, what I mean is essentially what Google’s quality raters determine makes a good site) and use the data to rate the sites according to more than just keywords. Google can say, ‘Hey, you know what? We can take the intelligence of this quality rating panel (how trustworthy, credible, secure, etc. they believe a site is) and scale it using this machine learning process.’”
In addition to the classic SEO strategies such as building content, embedding researched keywords, and linking to other credible sites, the Panda update is forcing SEO experts to consider other things. The overall experiences, as well as how likeable and trustworthy a brand is in the eyes of the consumer are all factors that can now affect a site’s rating.
Wheeler also made a very poignant statement when he said, “It is almost like the job of SEO has been upgraded from SEO to web strategist. Virtually everything you do on the Internet with your website can impact SEO today.”
CMDS has always worked to create top quality websites for their clients to optimize the user experience. The attention to detail and understanding of the experience through the eyes of the customer has enabled them to win awards repeatedly. Their ability to effectively position and market their client’s brands will help CMDS to move their clients effortlessly into this new age of SEO.
The Google Everflux is a term that was first coined, circa 2000. It goes by many names, including the Google Dance. In essence, these terms refer to the fact that Google’s search results can often change on a daily basis – even on an hourly basis.
Your website may be #3 today and #12 tomorrow, then back to #5 next week. Google tells us that this is to be expected, since they are constantly bringing more information into their databases, day after day.
The Internet is a dynamic place, always changing and receiving new content. In a reflection of that truth, Google’s search results are always changing too.
Over the last several years, Google has moved from daily updates to the information in their database, to nearly real-time updates to the information in their database.
A few bloggers have noted that new posts that they have made available have turned up in Google’s search results in as little as 7 minutes, from the time the post was made public.
As new information becomes available, Google tends to give some preference to the new information over existing information. From the standpoint of Google, this is a good practice.
Take for example the death of Michael Jackson. When the news started hitting the Internet, users rushed to the search engines to verify the news. As stories of the death of the King Of Pop began to flood the Internet, the standard search results for “Michael Jackason” should naturally be diminished against Michael Jackson’s home page. In the days following his death, his own website was not what people were looking to find. Instead, they were looking to find out the scoop on what really happened to him.
As a result, MichaelJackson.com had to take a backseat to the stories about his death, in the search results.
Of course, now that he has been dead for some time, the natural order of things can return. MichaelJackson.com and Jackson’s Wikipedia page have regained their preeminent status at the top of Google’s search rankings.
This is the reason why most new information on the Internet can jump to the front of Google’s search results. Regardless of whether a listing is coming from a “known news source” or not, new pages that Google archives tend to get an extra boost for a couple weeks, while the page is a new page on the Internet.
Google recommends that most fluxuation in its search results should be temporary and not be observed to make major swings.
For most of us, the Google Everflux is nothing that we should worry about. The only time one should really get concerned about the Everflux is when a ranking drops, and stays gone for more than a couple weeks. The long-term disappearance of a page from Google’s search results for an extended amount of time could signal another problem that needs to be understood and repaired.