Strategy
Optimizing Your Marketing Strategy for Measurable, Bottom-Line Results
As marketing strategists with years of hands-on experience in brand development, web site architecture, design and programming, usability and analytics, CMDS brings to every engagement a 360 view of the online world – and how to leverage its benefits for the benefit of your bottom line.
Across countless client engagements, CMDS has honed a proprietary four-step process for driving significant results through technology:
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Research
Effective marketing begins with what CMDS calls the “deep dive” – getting to know the ins and outs of your organization and its playing field nearly as well as you do. We’ll uncover opportunities and threats you never dreamed existed, and help you use that knowledge to fortify your defenses and mount a marketing plan of attack.
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Planning
Almost anyone can place an ad in a magazine or put up a website, sure. But ownership of a URL doesn’t make you an online marketer, any more than watching a movie makes you Spielberg. Remember those opportunities and threats uncovered in our research? Here’s where we turn them into a solid strategic plan, using the web marketing tools that make the most sense for your particular business objectives.
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Implementation
CMDS does not subscribe to the “kitchen sink” school of marketing – trying it all to see what sticks is a foolish, expensive way to blow your budget. Rather, you’ll find a highly analytical approach to tools such as keyword analysis, site optimization, and Google AdWords based on nearly a decade of hands-on testing and experience.
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ROI Analytics
No CMDS marketing engagement is complete without a dispassionate, post-implementation examination of results. Working with CMDS, you’ll know exactly which of your marketing dollars are driving revenue -and which can be put to better use elsewhere. Our detailed tracking and analyses provide the data you need for more informed decision-making and optimized web marketing ROI.
