{If You Follow Them, They Will Notice You…}

What is remarketing?

Put simply, remarketing allows you to “follow” visitors after they leave your site. Your ad will be displayed to them wherever they travel on the Internet, keeping your brand top-of-mind and ideally drawing them back to your site.

Why is this important?

Only 2% of site visitors convert on their first visit. Remarketing helps bring the other 98% of visitors back to your site for a second look. With remarketing, you target your ads to people that have already shown an interest in your brand, resulting in a higher ROI than traditional advertising.

How does it work?

It’s easy. CMDS installs a cookie on your site, which then tells the server to display your ads wherever the visitor goes on the Web. Remarketing is a great tool on its own, but works best when used in combination with a larger advertising strategy, such as AdWords, content marketing or display ads.

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