Remarketing Without Being a Stalker
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Retargeting
By now, you should know that remarketing, also known as retargeting, works to successfully connect with your online audience. But, you might be wondering: how do you do it without seeming like a stalker? Our marketing professionals at CMDS have provided a few tips below for optimizing your retargeting campaign to ensure they’re crafted powerfully and correctly to lift your brand (and your ROI) above the rest…without being creepy.
Remarketing Refresh
In a nutshell, remarketing is basically the process of tagging people who visit your site. A tracking code on your website triggers your ad to follow a customer throughout the Google network. If done correctly, it is a very powerful tool that increases brand awareness. Spread your campaign across multiple channels and appear in front of customers who have already expressed interest in your brand and you’ll bring them back to your site for a second look.
Get Sticky
As your customers are going about their business on the web (checking email, reading the news, watching a YouTube video)…BAM …there you are! Remarketing allows your brand a second chance to make that first impression (and even a third, and a fourth). To be memorable, you need to get sticky (not stalky) with these three tips:
1. Round ‘em Up!
Analyze your in-market consumer profile data and group your audience into segments. Test different audience groups to identify who is most interested in your products. When you fine-tune your ad placements by adding “rules” to your lists based on demographics and geographic data, it will result in a much more effective promotion.
2. Here. There. Everywhere.
The best way to reach your customers without….is to target them on different channels (including Google, Twitter and apps) and different points in the browsing and purchasing process. Tailor your ads using all formats and sizes to reach your audience with a compelling call-to-action.
3. The Secret.
“If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.” ~Nikola Tesla
Using your campaign analytics and real-time surveys, we can gauge how your ads are resonating with consumers. Determine the frequency at which your ads are remarketed – enough to boost brand recall and sales, but not too many to annoy consumers. Overexposure can actually result in a decreased campaign performance (people will start to ignore your ads completely – a phenomenon known as banner blindness), so set some good vibrations by using an ad delivery schedule and frequency caps.
Crush Your Campaign with CMDS
Creating a killer campaign doesn’t just happen overnight. Our marketing professionals will help you strategize your remarketing efforts, determine how and when to serve your ads and make your digital marketing a powerful tool for your business. Turn abandoners into leads, increase brand recall (and brand search), boost repeat visitor rates and engagement and crush your SEO and content marketing effectiveness with CMDS. Give us a shout at INFO@CMDSONLINE.COM or 732-706-5555.