4 Reasons You Can’t Ignore to Make Your Website Mobile-Friendly
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Mobilegeddon Has Arrived. Are You Scared Yet?
Chances are, you have heard of Mobilegeddon by now. If not, as of about two weeks ago, Google changed the way they calculate your organic ranking in search results on mobile devices. Google’s new algorithm rewards mobile-friendly website’s by increasing their organic ranking in mobile searches.
What does this mean?
If your website is not optimized for mobile devices, or ‘mobile-friendly’, your traffic could start to tank – especially if a large portion of your traffic gets to your site via search.
Will your site be affected?
Absolutely.
If you already have a responsive design, you will begin to experience the benefit as your site rises on the SERP and your non-mobile-friendly competitor’s sites begin to fall. If your site is not optimized for phones and tablets, you will begin to see your traffic decrease as you drop further on the Google search engine rankings. If you want to know for sure whether your site is at risk, you can test it here:
Go ahead. We’ll wait.
If you are already mobile-friendly, congratulations! If not, here’s a scary fact for you: more than 50% of all Google searches are on mobile devices. That means that you may lose the organic position in front of more than half of all online searchers. And that means less exposure for your site to new customers, new leads and new business.
What can you do about it?
There is really only one way to address this. It’s time to invest in your site and convert it to a responsive design. The good news is that there are a ton of reasons to switch to responsive web design, beyond just falling in line with Google’s demands. Here are some of the top benefits of a responsive website:
- Your customers will really appreciate it. And you’ll see evidence through their site engagement. They will stay on your site longer, view more pages, and have a lower bounce rate – all of which will help your site’s organic ranking even more.
- Conversions will increase. Have you ever tried to fill out a form on a website that was not mobilely-optimized with your phone? It’s practically impossible. The pinch zoom will only take you so far. Human fingers are too fat to easily select the correct form field on a phone. Responsive forms make filling out a form, signing up for a newsletter, or purchasing a product simple and painless.
- One site, one message, one update. Cut down the amount of time you spend updating all versions of your site – and the money it costs you to do so. With a mobile-friendly website design, you only need to update one site. Forget having a mobile version and a standard version of your site – your entire team will thank you. Plus, it will prevent having conflicting information on each of your sites.
Oh yeah. One more – Google says you have to.
You will need to make the switch sooner or later. Now is better. Start seeing the positive results to your brand right away.
Make Your Website Mobile-Friendly. It’s Easy.
CMDS has been creating mobile-friendly, responsive websites for our clients since long before it was the thing to do. We’d love to help your website start converting better and engaging your customers more. Contact us today to get a quote for a mobile-friendly website for your company. Don’t get swept away in Mobilegeddon.