NJ Marketing Agency CMDS Successfully Implements a Re-branding Strategy for Power Supply Manufacturer
Tinton Falls, NJ (Vocus/PRWEB) January 06, 2011
East Coast Power Systems’ President and Owner, Sal Rinaldi, Jr. is extremely proud of his corporation’s new re-branding strategy. Rinaldi Jr., after careful research, chose to employ award winning NJ marketing agency, CMDS, to help him achieve a new presence in the electrical distribution industry. Rinaldi Jr. has invested millions into his new corporate headquarters in Tinton Falls, New Jersey. This state-of-the-art, 120,000 square foot facility has brand new machinery, which allows for East Coast Power Systems to be a global manufacturer and distributor of power supply equipment.
With East Coast Power Systems’ equipment and facility ready and able to meet the needs of the global power supply market, Sal Rinaldi Jr. began focusing on sales and client acquisition, but was lacking print material and a redesigned website that reflected a large, expansive brand image. After years of working with NJ Marketing Agency CMDS, for website design and search engine optimization, Rinaldi Jr. approached CMDS President, Christopher Mulvaney. Rinaldi Jr. asked Mulvaney for his design expertise and marketing assistance to rebrand East Coast Power Systems. Mulvaney states, “Expanding CMDS service offerings beyond a website and search engine optimization for East Coast Power Systems, is the next logical step in our professional relationship. East Coast Power Systems has the capabilities to provide power supply equipment globally and CMDS has the marketing and print design capabilities to ensure Sal [Rinaldi Jr.] achieves his professional goals.”
NJ marketing agency, CMDS has since developed several flyers; each display East Coast Power Systems’ expanded offerings. The flyers show East Coast Power Systems’ capabilities, customization offerings, panelboards, switchboards, and an updated line card. CMDS President Chris Mulvaney and Senior Graphic Designer, Walter Deyo expertly designed these flyers and folder, which neatly houses the flyers. The flyers, website and folder, emulate the global, large scale brand image Rinaldi Jr. was looking for. The color scheme is a rich blue, black, and white. The image present on all marketing materials is an aerial view of United States with white lights emulating out into space.
To further ensure client acquisition, NJ marketing agency CMDS also developed a sales presentation for East Coast Power Systems’ sales representatives to show to prospective clients. This powerful marketing tool concisely explains the business plan and capabilities of East Coast Power Systems. This presentation also explains why a partnership with East Coast Power Systems is beneficial for both parties. At the conclusion of the presentation, sales reps will leave the flyers and folder with the prospect. The print material is professional and memorable leave behind for sales calls.
NJ marketing agency CMDS is extremely proud of the execution of East Coast Power Systems’ re-branding strategy. In fact, CMDS has entered the flyers into the 17th Annual Communicator Awards, which honors excellence in communications. The flyers are entered into the “Integrated Campaigns for Promotional and Branding ” category. Awards are presented early 2011.
About Power Supply Manufacturer East Coast Power Systems:
East Coast Power Systems, a member of the National Association of Electrical Distributors (NAED), is headquartered in Tinton Falls, NJ. Founded in 1983, East Coast Power Systems is a power supply manufacturer that also manufactures custom panelboards, switchgear power systems, utility cabinets and cell towers. They also operate a 24/7 Emergency Repair Unit. Some of East Coast Power Systems’ clients are Mitsubishi, AT&T, and IBM. To learn more, visit http://www.ecpowersystems.com or call 732-739-6400.
About NJ Marketing Agency CMDS:
CMDS is an award-winning online marketing agency, http://www.cmdsonline.com or call (732) 706-5555.and dedicated to generating leads for businesses. Services include website design, online advertising, internet marketing services and search engine optimization. To learn more, visit