Making twitter relevant to your business

Twitter Marketing is different than most other kinds of marketing, only in that the gurus of Internet Marketing are still struggling to figure out how to make Twitter a profitable enterprise for them.

Take for example the Internet Marketing Guru John Reese. On June 30th, 2009, he had 32,000 Followers that he developed by auto-following other people. He started to get frustrated by 1000’s of marketers filling his DM box everyday. So, he decided to disengage from Twitter.

On July 6th, he Unfollowed 32,000 people, and within one week, 10,000 people stopped following him. Rightly so, he declared that those people did not matter, because they probably were not listening to him anyway.

Fast forward to September 15th when John Reese announced a Twitter hiatus.

Why would he do this?

John Reese is one of the most talented marketers on the Internet.

John Reese may simply be disillusioned by the Twitter platform. He could not figure out how to make money from it, and he got tired of people swamping him with new sales messages.

Whether you realize it or not, the John Reese story has taught many lessons about making the Twitter platform relevant to your business.

1. Following other people just because they are on Twitter is a dead-end road.

2. If you don’t take the time to hand-select the people you follow on Twitter, you are sure to be savaged by people you do not know.

3. Having a large list of Followers is meaningless, unless those people care to hear what you have to say.

4. People don’t want to see a lot of sales messages in their Twitter account.

5. When overwhelmed or disillusioned, people quit using Twitter.

To understand how to make the most of Twitter marketing, we must go back to Internet Marketing 101.

1. In order to reach your target market, you must talk to them about what they want to know.

2. Always focus on the needs of the prospect in the process.

3. Do not overwhelm people with unwanted sales messages.

In essence, the secret to social media marketing, with Twitter and other social media websites, is to put the needs of your audience ahead of your own needs to sell a product or service.

By focusing on the needs of your prospects, you will find that you have more prospects choosing to follow you.

When your followers have come to the conclusion that you are looking out for their needs, you will find that your audience is more than willing to tolerate and to help you share the occasional sales message that you do post into Twitter.

You will get to define your audience by what you choose to Tweet. And if you have selected your audience well, they will be more interested in your sales message when you present it to them.

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