We know your law practice is constantly faced with tough decisions, such as how much you should spend on marketing and what type of marketing would be the most advantageous to pursue. You hear all the time about the many directions your firm can take, but there are few that not only are cost efficient, [...]Read the rest of this entry »
Archive for the ‘Conversion Tracking’ Category
Some web design companies focus on web design specifically while others can provide a wide variety of services like SEO, PPC and copywriting. However, what about “conversion rate optimization?”
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process involved to convince site visitors to take a step that benefits the company, like making [...]
Congratulations! You’ve hired a SEO company to drive traffic to your website, and you feel they’ve done an excellent job. You have more visitors than ever, and your site is appearing in the top Google results for your chosen keywords and keyphrases. Now it’s time to calculate your ROI and see if your site is profitable by looking at your conversion tracking.Read the rest of this entry »