Social tracking mechanisms have been implemented and are growing increasingly important in the collection of relevant site metrics. Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plug-ins on your website, and you can enable these measurements by adding tracking code to your site.Read the rest of this entry »
Archive for the ‘Conversion Tracking’ Category
Some web design companies focus on web design specifically while others can provide a wide variety of services like SEO, PPC and copywriting. However, what about “conversion rate optimization?”
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process involved to convince site visitors to take a step that benefits the company, like making [...]
Congratulations! You’ve hired a SEO company to drive traffic to your website, and you feel they’ve done an excellent job. You have more visitors than ever, and your site is appearing in the top Google results for your chosen keywords and keyphrases. Now it’s time to calculate your ROI and see if your site is profitable by looking at your conversion tracking.Read the rest of this entry »