As 2009 comes to a close and budgets open up in January for 2010, many wonder where marketing dollars should be spent. This is where a web design company that keeps up to date on emerging and tried-and-true marketing strategies can help.
Increasing Budgets & ROI Analysis
According to a recently released report by BtoB, 40 percent [...]
Archive for the ‘Designing for the Web’ Category
Search Engine Optimization Management by a Web Design Company
Friday, January 22nd, 2010Search engine optimization (SEO) is the process of following best practices so search engines find a website and properly index all the pages of the site so over time the site appears high on search engine result pages (SERP). Because the rules of seo change often, it is important to consult professionals from a web [...]
Read the rest of this entry »Email Marketing Using a Web Design Company
Monday, January 18th, 2010Inboxes today are inundated with email. Some of that includes email advertising, newsletters and company updates. When developing an email marketing campaign, however, it is important to consider several factors and consult experts from a web design company.
HTML Email Marketing
HTML email marketing allows for a more graphic design, interesting type treatments and improved image options. [...]
Marketing Using Google Wave and a Web Design Company
Thursday, January 14th, 2010New online technologies seem to pop up every day. Social media began when MySpace exploded on to the scene. It was quickly surpassed by Facebook and now Twitter has been added to the social media arsenal. Regardless of personal or professional purposes, these tools are affecting everyone’s online experience. The “latest and greatest” cross between [...]
Read the rest of this entry »Can a Web Design Company Help with “Conversion Rate Optimization?”
Monday, January 4th, 2010Some web design companies focus on web design specifically while others can provide a wide variety of services like SEO, PPC and copywriting. However, what about “conversion rate optimization?”
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process involved to convince site visitors to take a step that benefits the company, like making [...]